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Terms of Service

These terms govern your use of wildlyprimal.com. They are not the agreement that governs a coaching program; that is a separate document you sign before we begin working together.

Agreeing to these terms

By visiting or using wildlyprimal.com (the “site”), you agree to these Terms of Service. If you do not agree with them, please do not use the site.

We may update these terms. When we do, we will change the “last updated” date at the top of this page. Continuing to use the site after a change means you accept the revised terms. If a change is significant, we will make a reasonable effort to say so on the site.

What this site is

This site describes the services offered by Wildly Primal, a functional health and wellness coaching practice, and gives you a way to get in touch with us.

Everything published here is general educational and informational content. It is not medical advice, it is not a diagnosis, and it is not a treatment plan for you or for anyone else. Reading it does not make you our client and does not create a practitioner–client relationship.

Our full health disclaimer sets out the limits of what health coaching is and is not. Please read it.

Who may use it

You must be at least 18 years old to use this site or to submit an inquiry through it. The site is directed to people in the United States, and our services are currently available only to clients located in the United States.

If you are outside the United States you are welcome to read the site, but we are not offering our services to you, and the site has not been designed to meet the requirements of jurisdictions outside the United States.

Acceptable use

You may read, print and share the pages on this site for your own personal, non-commercial use. Beyond that, please do not:

  • Copy, republish, sell or redistribute our content without written permission
  • Use the content to make claims about health outcomes, whether your own or on behalf of others
  • Scrape, crawl or harvest the site beyond ordinary search-engine indexing
  • Attempt to gain unauthorized access to the site, its administrative area, its underlying infrastructure, or any data that is not yours
  • Probe or test the site’s security other than in line with our Responsible Disclosure Policy
  • Send anything through our contact form that is unlawful, deceptive, abusive, or that you do not have the right to send
  • Use automated means to submit inquiries, or use our contact form to send unsolicited commercial messages
  • Impersonate another person or misrepresent your affiliation with anyone

Our content

The text, photography, design, layout, graphics, logos and code on this site belong to Wildly Primal or to the people we licensed them from, and are protected by copyright and trademark law. “Wildly Primal” and our marks are ours; nothing here grants you a license to use them.

Some photography and iconography is licensed from third parties. Those licenses run to us, not to you, so please do not lift images from the site.

If you believe something on this site infringes your copyright, email us at the address at the bottom of this page with enough detail to identify the work and where it appears, and we will look into it promptly and remove anything we should not be using.

What you send us

Our contact form is the only place on this site where you can send us anything. When you use it, you keep ownership of what you write. You give us permission to read it, store it, and reply to it, which is all we do with it.

The form sends an ordinary email. It is not an encrypted or secure channel, and it is not an appropriate place for detailed medical history, test results, diagnoses, medication lists or anything else you would consider sensitive. Please tell us what you would like to talk about and leave the clinical detail for the intake process, which uses a secure channel.

Do not send emergency or time-sensitive health information through this form. We do not monitor it continuously. In an emergency, call 911.

Programs and services

Nothing on this site is an offer to enter into a coaching relationship, and submitting the contact form does not create one. Descriptions of our programs, packages and lab testing are summaries, and prices and inclusions can change.

If we decide to work together, the terms of that work (scope, fees, scheduling, cancellation, refunds and the limits of the engagement) will be set out in a separate written agreement between you and us. That agreement, not this page, governs the services. Where the two conflict on anything to do with the services, the signed agreement wins.

Third-party sites and services

The site links to places we do not control, including our Instagram profile and, from time to time, laboratories, suppliers and reference material. We link to them because we think they are useful, not because we have vetted their privacy practices, their security or the accuracy of everything on them.

Once you follow a link away from wildlyprimal.com you are subject to that site’s terms and privacy policy, and we are not responsible for what happens there.

The site is provided as-is

We put real care into this site, but we provide it “as is” and “as available”, without warranties of any kind, whether express or implied. To the fullest extent the law allows, we disclaim the implied warranties of merchantability, fitness for a particular purpose, title and non-infringement.

We do not warrant that the site will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that the content is complete, current or accurate. Health science moves, and a page that was accurate when written may not stay that way.

Limitation of liability

To the fullest extent permitted by law, Wildly Primal and its owners, practitioners and contractors will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, data, goodwill or health outcomes, arising out of your use of this site, even if we have been advised that such damages are possible.

To the fullest extent permitted by law, our total liability for any claim arising out of or relating to this site is limited to one hundred United States dollars (US$100).

Some states do not allow the exclusion of certain warranties or the limitation of certain damages. Where that is the case, the exclusions and limits above apply only to the extent your state permits, and nothing here removes a right you cannot waive.

Nothing in these terms limits liability for fraud, for fraudulent misrepresentation, or for any other liability that cannot be limited under applicable law.

Indemnification

You agree to indemnify and hold harmless Wildly Primal and its owners, practitioners and contractors from any claim, demand, loss or expense (including reasonable legal fees) arising out of your misuse of the site, your violation of these terms, or your violation of the rights of another person.

If we have a dispute

Please email us first. Nearly everything can be resolved by talking, and we ask that you give us 30 days from the date you notify us in writing to try to work it out before starting a formal proceeding.

If that does not resolve it, you and Wildly Primal agree that any dispute arising out of or relating to this site or these terms will be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court. The arbitration will take place in Duval County, Florida, or by videoconference or on the documents alone if you prefer. Judgment on the award may be entered in any court with jurisdiction.

You and Wildly Primal each waive the right to a jury trial and agree that claims may be brought only in an individual capacity, not as a plaintiff or class member in a class, consolidated or representative action.

This section does not apply to: claims brought in small claims court that stay there; claims to enforce or protect intellectual property rights; requests for injunctive relief; or any claim that applicable law does not permit to be arbitrated.

You can opt out of arbitration. Email us within 30 days of first accepting these terms, say that you are opting out of the arbitration provision, and include your name and email address. Opting out costs you nothing and does not affect anything else in these terms.

Claims relating to our services

The arbitration provision above covers this website. It is not intended to, and does not, govern claims arising from a coaching engagement; those are governed by the separate agreement you sign before we begin, and are subject to whatever rights and remedies the law provides for professional services.

We call this out because a website’s terms should not be a back door for narrowing your rights in the professional relationship. These terms are not one.

Governing law

These terms are governed by the laws of the State of Florida, without regard to its conflict-of-law rules. Where a dispute is not subject to arbitration, you and Wildly Primal agree to the exclusive jurisdiction of the state and federal courts located in Duval County, Florida.

The rest

If any provision of these terms is found unenforceable, the rest stays in force and the unenforceable provision is modified only to the minimum extent needed to make it enforceable.

Our not enforcing a provision is not a waiver of it. You may not assign these terms; we may assign them in connection with a sale or reorganization of the practice.

Together with our Privacy Policy and our health disclaimer, these terms are the entire agreement between you and us about your use of this site.

Contact

Questions about these terms can go to the email address below. We read everything that arrives.

Wildly Primal

Jacksonville Beach, Florida

wildlyprimal@gmail.com

This page is provided for transparency about how we operate. It is not legal advice, and it does not create rights or obligations beyond those the law already gives you.